We are Ronix

The Birth of a Revolution

Wakeboarding as we know it began in 1990, when our founders crafted the first true wakeboard. It all started with strapping into bungees, riding phaser-equipped, directional shapes with tri-fin setups – a raw, exhilarating experience that laid the foundation for a whole new watersport. We were pioneers, pushing the boundaries of what was possible on the water.

Pushing the Limits

As the sport grew, so did we. Through the '90s and early 2000s, wakeboarding saw waves of innovation – some inspired, others misguided – as the industry searched for its identity. We watched as our designs were admired, mocked, and eventually mimicked, but we never lost sight of our core mission: creating the best ride possible.

A New Beginning
By 2005, the market had become a cluttered field of marketing noise. In response, we broke away to form Ronix – a clean slate, driven by a group of riders, engineers, artists, and dreamers determined to redefine wakeboarding. This non-venting venture was built on the principles of craftsmanship, creativity, and pure riding passion.

Relentless Innovation

Now, we are a global company working with material suppliers in 14 countries across 4 continents – an expensive way to build boards, but one we believe in. Our commitment to quality is relentless, whether it’s sourcing new memory foam for footwear or weaving glass stronger than anything Massi has ever felt off the wake. A couple of our owners can stomp 1080s, and one has even spun a 1260 – but it’s not about the tricks, it’s about the experience.

Built for the Ride

Ronix will always be driven by the pursuit of better, faster, and more responsive products. We are a collective of innovators creating tomorrow’s riding devices for those who push the limits. Our axiom remains the same: to make a point, confront the norm, and answer the question why.

Join us on this journey – slip into our custom orthotic fit boots, take a carve at the lake, and feel the difference.