RXT - Intuition+

Ronix Xperimental Technologies came about when there was a shift going away from traditional "pro model" boards and boots.Consumers for the past 30+ years have seen, ridden or heard the storyline of somebody's new board and how "stoked" they are on it. Many dealers were telling us we just need to focus on more of the entry level price point options because high end sales wouldn’t be as important in the future. So what did we do? The exact opposite. With the RXT we thought this is a chance for every engineer to throw the wildest designs, construction methods, and new materials into a board and boot. For decades we had been making products for athletes - this was a chance for us to make something that we were inspired by. Why not use this wild eco friendly material that is super popular in sail boats, or other materials that we are sworn to blackout secrecy from disclosing. If this series didn't work we were content because we could all say we got a chance to all contribute to something new that had never been used in a wakeboarding before. For maybe like a year this xperimental technology and everything it was achieving on the water was all the buzz within our company. As we were getting close to finalizing things Massi got wind of it - asked if he could try out some of the prototypes - and while he was still on the swim deck from set # 1 asked if he could be the ambassador of this special series. The RXT is a testament to the fact that sometimes you just have to follow your gut (coming up with a board/boot package that was $1300 at the time made 0 sense), and enable product managers, engineers and artists to make, source, and design what they are inspired by. Developing this series was like starting Ronix all over again. We had no rules, no preconceived notions, no reason to be safe - let's just send it. Years later it's still one of our best-selling series that was so collaborative and anti-conformist at the same time.